Category: Design

2001 : A Lesson In Design Fiction

I watched it on the big screen with a friend recently. He hadn’t seen it before and it wasn’t the film he was expecting it to be. When I saw it the first time around, I thought so too. It was quiet. The Dawn of Man was silent. Lingering wide shots of featureless expanses. Crude man-apes fighting for water. My friend became bored. Where were all the spaceships? He asked. I didn’t care. I was fascinated. I was becoming as entranced as I had been the first time I watched it. The first time I watched it, changed my imagination and my world forever. Read more →

I like Google Plus and I cannot lie

Everybody became a Tech Oracle and predicted the fall of Google+ even before it started. Comparisons with Wave and Buzz, Google’s earlier attempts at replicating the social machinery were inevitable. Wave is barely talked about except in sniggers. Buzz is barely heard of. I have been using Google+ for 2 days now and it has not been a disaster. It… Read more →

Logo Stories

[This article has been published on under30ceo.com] There are numerous misunderstandings related to the concept of a ‘Logo’. And I will not write this article assuming my expertise on the matter. Although, the content is based on my interpretations of many books and interactions with various designers, entrepreneurs and other people. Read more →

Design Speed Bumps

Any business is like a Clover leaf- multiple petals creating a beautiful ‘unity’, while staying attached to the core. How do we apply it to the design principles? When we know our services/product, it generates a certain brain reaction. We don’t understand the chemicals being secreted but we sure understand the change in emotions. It either excites us, saddens or generates pure joy and enthusuiasm. Our services/product is the petal while the emotions are the centre/core of the business-clover. And the core (emotions) is basically responsible for us being building the business in the first place. Read more →

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