Tag: marketing

On Frankaffe, Sushrut Munje shares how his study of organizational effectiveness started with Hammer and Mop and led into SILA and Mr. Homecare.

My foray into organizational effectiveness

The next step includes bringing our remote locations closer, and on the same platform – which means integrated satellite offices, ensuring smooth information flow and increased closeness in remote teams. Considering we are a services business which hires people of a certain skill set on the field – it would be crucial to have technology-enabled real time updates from all sites, thus empowering us to take better decisions, quicker. Read more →

Sushrut Munje shares on Frankaffe what organizations and business leaders can learn on team management from Spotlight (2015), directed by Tom McCarthy.

Applying Spotlight Lessons in Management

What makes a great cinema is the story, how it is told, the actors and the analogies you can infer – for no art is really relevant till you could perceive it from where you stand. Spotlight made for an impressive watch – for every scene was designed to matter. The method and discipline followed by the investigative team of journalists was an effort to be studied, and it would be helping entrepreneurs conduct their business better for sure. Read more →

Sushrut Munje shares on Frankaffe the leadership, management and branding insights to be gained from the stormy relationship between Suresh Prabhu and PMO.

Leadership Lessons from Suresh Prabhu’s Desk

The following article is with reference to this Mumbai Mirror article, dated 21st February 2016. Suresh Prabhu was roped in as the Union Railway minister in a systematic manner for a track record of competency and sincerity. India had voted in favor of a decisive non corrupt government, and we needed an honest man to ‘fix’ the railways. Prabhu belonged to an allied party, which attempted to create a hurdle to his appointment, but through a swift coup and camp changing activities – he had that chair and a country wide network of railways to run – probably the largest employer in the world. Read more →

Sushrut Munje shares on Frankaffe, what it takes to build a good company, experiences at Hammer and Mop & SILA, and how Ben Horowitz inspires through his tales.

Building a Good Company

Four years of building Hammer and Mop helped me realise my strengths and weaknesses, which helped with clarity in choosing my role at SILA. Lack of formal education prior to starting up had ensured that my mind is a blank slate, and my ‘business education’ involved rabid access to books, magazines and online media – everything that could help. It offered a good mix – for the books presented solid thoughts from thought leaders while the latest online content helped me stay updated with the trends. Hammer and Mop was an opportunity to experiment at the scale we were in, and we made most of it. Read more →

Sushrut Munje shares on Frankaffe what Boba Fett, the beloved villainous assassin from Star Wars, teaches us about branding and storytelling.

Branding and Boba Fett

The famous assassin from the Star Wars stories, Boba Fett, makes for a fascinating subject to broach. It is curious to note how a character with a comparatively low profile in movies that youngsters won’t really appreciate now has grown into a cult figure. What drives the mystique and what can we learn from it? Read more →

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