Tag: startup

On Frankaffe, Sushrut Munje shares what makes entrepreneurship magical, as persistent founders stay put on their challenging paths, building a glorious future.

Founders are Magical

The knights of yore have inspired us with their tales of slayed dragons and conquered fortresses. The founders of today inspire us with their grand visions and an ability to be hands on. What binds the knights and founders together, is the art of storytelling. The narrative, bright eyes and a wide encouraging smile stirs up the crowd, and helps them believe in something bigger than themselves. Read more →

On Frankaffe, Sushrut Munje discusses how a long vacation made him write a short commentary on flitting thoughts and the tenderness of a subtle new love.

On how it ebbs

I have been enamored by honest and solid design before, art which stands and simply is, unapologetic, with utmost clarity. I have been lost in the comfort of a sunny morning, a steady gaze, and the audacity of uncovered skin. I remember having been left speechless with a thunderstorm and ebbing tide, which emptied a filled canal under the moonlight. Permanency is a myth, and change is the only constant. Read more →

Sushrut Munje shares on Frankaffe, what it takes to build a good company, experiences at Hammer and Mop & SILA, and how Ben Horowitz inspires through his tales.

Building a Good Company

Four years of building Hammer and Mop helped me realise my strengths and weaknesses, which helped with clarity in choosing my role at SILA. Lack of formal education prior to starting up had ensured that my mind is a blank slate, and my ‘business education’ involved rabid access to books, magazines and online media – everything that could help. It offered a good mix – for the books presented solid thoughts from thought leaders while the latest online content helped me stay updated with the trends. Hammer and Mop was an opportunity to experiment at the scale we were in, and we made most of it. Read more →

Sushrut Munje shares on Frankaffe what Boba Fett, the beloved villainous assassin from Star Wars, teaches us about branding and storytelling.

Branding and Boba Fett

The famous assassin from the Star Wars stories, Boba Fett, makes for a fascinating subject to broach. It is curious to note how a character with a comparatively low profile in movies that youngsters won’t really appreciate now has grown into a cult figure. What drives the mystique and what can we learn from it? Read more →

Sushrut Munje shares insights on how effective customer service means keeping the promises you make, being transparent, accountable and simply human.

Customer Service: The Talking Wall

Dishonesty and shirking responsibility invites retribution, and no matter how much we hate it, we cannot blame customers using social media to shame the brand online – that’s their only weapon. We need to use it for us, instead of suffering from it being used against us. Forget delight – even if you meet expectations, the word is going to spread. Everyone likes people who keep their word, who stand by their promises and deliver consistently. Everyone LOVES brands & companies who do that. Read more →

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