Frank + Affable

While it was conceptualized to be the name of a coffee chain (Frank + Coffee) launched sometime far out into the future, Frankaffe became synonymous with the thoughts 'being brewed' in my mind. The thoughts (Frank + Affable) were crucial to my learning curve, and writing was a mode of expression. Frankaffe seemed like a natural choice for naming my personal (and not so) blog.


The Rorschach Principle

In Watchmen (one of the best superhero movies ever made), Rorschach states the simple fact. As a convict inside a prison which is half full thanks to him in the first place, you cannot expect him to be quite popular. After an attempt on his life in full public view during the pretty lunch hour, he makes the situation pretty… Read more →


Being Heroes for a Day

Everything is momentary, all the successes and mistakes, though they leave a lasting impact. You’re often so focused on the journey that it seems to exist in every moment. The psychological price of entrepreneurship is deadly, but only if we let it bog us down. The high of creation and team building is a force potent enough to keep driving the blues away. As David Bowie sings.. Read more →

Satori Circus

The Flawless Struggle

We see the world through our lens; our perceptions – they call it the worldview – are quite useful when we create buyer personas and develop brand positioning. The border between our personal and professional lives has blurred to a definite extent, and our thought processes have a clear effect on our work performance. When we observe as an exercise… Read more →


What I Talk About When I Talk About Birdman

What about Birdman? It was a carnival of utter madness (wild storytelling where things fly, things move on their own and you see day dreams happening), raw emotions (because good actors, good words and eyes) and a surreal flow (connected reality where the unexpected happens). We live around the protagonist, experience his inner voice, we feel his pain and seek… Read more →

Viking & Espresso

The Espresso Principle

Writing as an expression usually happens when you are in a state of tension between point A and point B. There is a comfortable state, and one which you are then forced to occupy due to experiences or emotions. The state of being stretched between these two points causes unnatural unease, and a need to express in a way you… Read more →

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