Sushrut Munje, on Frankaffe, equates revenue in a business venture to the monkey-cat tale from the Upanishads. An essay on business goals and priorities.

Revenue is a Monkey, not a Cat

I have plucked the monkey & cat subjects from a Upanishads tale, which a dear friend and guide recently shared. What has me spellbound is how the analogy floats through business and life, as if the principles apply to everything everywhere. You cannot clap with one hand, you cannot have a disciplined life without a happy you and the happy people around you, you cannot have a successful business without a sincere you and happy customers. It’s a joyous ride, and we better hold on tight :) Read more →

Sushrut Munje shares on Frankaffe how an ocean carries lessons in brand building & team management; and sharing the seny rauxa principle from Strategic Pokes.

The Beauty of an Ocean

If we could be comfortable with our own lightness and depths, perhaps it would make us better people and better companies. Being proud of either one of the aspects throws off the balance, and we miss out on making the most of what we have, either of the traits gets ignored. Understanding how complete we are and celebrating it, allows the flexibility to be relevant to each audience :) Read more →

Sushrut Munje shares on Frankaffe, how Jake Gyllenhaal's character in Demolition the movie carries invaluable lessons in product design and product development.

Demolition Lessons in Product Design

Demolition is fascinating – for it begs you to rip it apart and asks you to put it together again, because though you might not understand it, you love it. The actors do their job well, and only your imagination might want you to hold it up to a yardstick. Demolition is an experience as you go through Jake Gyllenhaal’s struggle coping with his wife’s death and everything that comes with it. What is a relationship but memories that are shared? Of what use is a sock drawer of a dead person? Read more →

Sushrut Munje shares on Frankaffe how the art of translation helps in niche marketing, and positioning your product or service to a niche audience.

The Art of Translation for Niche Marketing

Community leaders have spent valuable time and energy building a strong network of people of similar tastes or similar occupation. Communities are built when members find value in being together, and receive information that helps them be better than what they are. They trust the source (the community manager) and believe that the vested interests are only in creating win… Read more →

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