Editorials

My mind drew parallels between the unending hills on the trail to the infinite climbs one endures in life, otherwise; one after the other.

‘The absence of self-doubt and existence of care-free persistence makes toiling the trail exhilarating.’

‘Can this be invited into everyday life?’

The complimentary beta subscription was well-accepted. Our customers received additional credit for their next handbag purchase. Zero dependency on logistics, no packaging cost, I had cash flows rolling through the lull. I didn’t make profits but my baby is afloat.

“Two years ago, I spent time on a farm in Australia. I was getting into a business relationship with the farm owner and I wanted to know everything well enough. It’s amidst the grazing cows that I sensed they understand everything. Their eyes are big pools with reflections of their minds.”

It’s in the least expected moments that life around presents you with answers. You may not have asked the question but you may have been in need of the answer, recognised only once it presents itself.

Marketers need to hold their organisations accountable for the smallest and the most massive decisions while keeping the value core in mind. Any error in doing so is a sign of brand corruption. A tiny blocked artery is a sign of a life threatening problem. Similarly, no problem is too small or too isolated for an organisation that is healthily centred.

Our ‘brand’ is the reputation that precedes us. Integrity in action is a powerful method of establishing this reputation. For individuals, it comes in the form of walking the talk. For organisations, it comes in the form of building a functional relationship with stakeholders - one that is worth more than the money that is accounted for.